Buy USA goes viral: 350,000 views!Buyusa.ru wanted to drastically increase traffic to their website while at the same time provide potential clients with a full explanation on the service they offer. We called on our most skilled motion graphic designers, and together with our script writer they came up with this informative and entertaining explainer video. The result: 350,000 views on YouTube with an extremely high conversion rate!
Reader Story“Reader Story” is a part of a series of 20 training videos made for the Northern Uganda Literacy Program. For this series we used a mix of presenter with green screen, classroom action, teacher interviews and info graphics. In the following we look at the “reading component” of the Lango Literacy Model, as the presenter takes us into classroom action and teachers are interviewed to expand on best practices. The videos have successfully empowered teachers to teach without any further instructions, allowing for the model to scale up in a very cost effective manner.
Advocacy film for TWAWEZA:Small Axe believes film can be a powerful tool for social change and advocacy, like in this film that raises important questions regarding primary education in East Africa. TWAWEZA asked Small Axe to document the life of primary school children in a 20min film, and use the short documentary to illustrate their findings and create awareness amongst policy makers. Follow the life of Gerald and Lillian, from sunrise to bedtime.
Dance for Children – 1' teaser for fundraiser eventThis 1' teaser video was made by chance, when all the kids from the slums of Masese saw our cameras they couldn't resist dancing in front of the camera, and we ended up with a cute short video that helped promote a dance fundraiser in Belgium held by Dance4Children.
MUSIC VIDEO:Making a music video feels like a holliday, spending time with great musicians and feeling free to create strong visuals to support music we love while testing new motion graphics, what else could we ask for? Chekc out our latest music video for one of Uganda's most promising young talents: Blessed Son's “Don't you delay”, listen in and feel the good vibes.
Grameen Recruits:Grameen recruits new personnel with an entertaining yet informative film How to use video to motivate and inform your staff? Through groundbreaking use of smartphone technology, the Grameen Foundation relies on more than 1000 Community Knowledge Workers to reach out to remote communities in rural Uganda. In order to recruit and inspire more people to join the program, they asked us to tell the story of the Applab project. When the project got selected at the Global Mobile Phone Conference in Barcelona, they asked Small Axe to make a 5' presentation film to showcase the impact it has had on people's livelihoods.
PARTICIPATORY FILMMAKING:A new way to create awareness, away from the usual “institutional style” format. As much as we love making films, making films with other people is always an enjoyable challenge. We just returned from Arua, where we worked with a group of people with disabilities who wrote their own scripts and acted in all the films, an inspiring and humbling experience we will never forget. The final result is a 5 episode series called “Arua Boyz”, intended to create awareness and behavioral change in the community towards people with disabilities in Uganda.
Hope TV – A tv show made by young peopleHope TV was one of our most memorable projects last year. We were invited to hold a film/tv workshop at a 5 day art camp, organized by Partners for Youth Empowerment and InMovement: Art for Social Change. The participants came up with the name HOPE TV, and were given specific tasks ranging from journalist, producer, anchorman, camera and sound technician. Our team then edited the work within the day and at night the show was up for all to see. It was the first time the art camp included a film workshop and it proved to be a great experience, for us, the students and the audience alike.