Concept :

In the style of an old silent film, the film aims to convey the “magical nature” of the smartphones used to give actionable information to farmers, with inspiring testimonies of community workers.

Synopsis :

George’s cow is ill, and his neighbour takes him to a man with magical powers who can solve his problem. His powers come from….a smart phone!

Grameen AppLab Training video

Year: 2011
Country: Uganda
Length: 5’59’’
Language: English
Screening Format: HD
Aspect ratio: 16:9

Capacity building, mobile technology, agriculture, rural communities

Purpose :

To promote the Applab project to new staff and help recruit more community extension workers.

Result :

The film has been a great communication tool to help recruit more than 100 new community leaders.